Friday, March 13, 2015

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LUFTHANSA  AIRLINES:

This is a good advertisement trying to convince the consumer that the age old view about the Airline is changing, endorsed by the child.

Based on consumer research, they have observed that the perception of the Indian citizen about Lufthansa Airlines is that it is not user friendly.

In that aspect, they seem to have achieved their objective.

However a mistake distracts the viewer from the element of the advertisement.

The grandfather mentions, "To see your father?"

Instead of being a statement, the intonation used makes it sound like a question.

Good advertisement with a small mistake.

Objectively,

P. K. R. Vijay